Continental divide

So I designed 3 skateboard graphics, through my good man Richard Jones at United Design Group, who supplied art direction. ***** was the client, and this was UDG's first project for them. The potential was high for lots of work if they liked the designs. When the dust settled and the ink was dry. they were Stone Crusty STOKED, Brah! (channeling the voice of Spicoli).

But it was tough. Turned out there were approximately 10 people we had to please before any comp was approved. Interestingly , 3 were pro surfers who were being honored on each board, and they supplied the style direction. That was fine but they all had different evolving visions, and they were all on the other side of the world, in Australia, where they can barely speak English. -OK, that was uncalled for. I was punchy and I apologize. They were actually very nice and happy with our efforts, but things did get lost in translation. This was their first foray into skateboard design, and making significant changes in the middle of the project didn't appear troubling to them. I caused a huge pain for us as we scrambled to accommodate their wishes and nurse my unusual creative block and colossally slow performance. Luckily an appropriate soundtrack was found (Sugie Otis, BlackFlag, Cheap Trick, and 13th Floor Elevators) and the correct beverages were consumed, and I was able to get 'em done in time.

So it's all good because they turned out great, and I was able to relive a bit of my high school drawing days, where the main focus of my 'art' then was the bikini clad female form. Good times? Indeed.